Discover how you can acquire, retain and reactivate more donors while maximizing their value

Fundraisers have a tremendous challenge. There are hundreds of approaches and capabilities (puzzle pieces) that can help you acquire more donors, retain them and increase their donations. Almost everyone could use help identifying and prioritizing the ones that are going to be the most successful given tight budget and resource constraints.

Over the course of three 1-hour sessions, we work with you and your team to figure out how best to improve each of your 5Ws. The result is a set of detailed recommendations and a roadmap to obtain more donors who are highly engaged and offer more generous donations.

You and your team will learn how to increase responses, clicks, and donations by up to 10% to 30% within 12 months. In fact, many of 5W’s clients increased their success 30% to 73% within their existing budgets.

During these highly interactive sessions, we jointly explore:

• WHO best to engage with...
• WHAT creative content that maximizes engagement for audiences
• WHERE you should invest and how much in each of your online and offline fundraising activities
• WHEN and how frequently you should contact donors and prospects to boost new donors and donations without increasing your budget
• WHY you should pursue specific changes and allocate your time and budget across channels differently to better achieve your goals, as well as what reports, analyses and KPIs are going to result in more success

At the end of the sessions, we detail specific actions that will result in substantial short-term payoffs. We also outline a process for continuous incremental advancement.